A whopping 71% acknowledge incapability to strategize using customer,- and market data
Key drivers for maximizing Marketing & Sales' conversion in B2B Services
3 unique B2B Services- drivers to boost ROI for data-driven M&S
Our participants profile
Sales and Marketing leaders
International
B2B services
Companies with a serious growth ambition
The transformation
While B2C companies already jumped on the high speed transformation train to digital data driven marketing/sales, ‘B2B services’ appears to be one of the latest to hop on. And no, we are not talking about tuning SEA and SEO or Inbound marketing efforts. Some metrics and insights from B2B Services leaders:
Only 4% rate the use of collective sales & marketing data as “sufficient”
81% indicate that improving their current marketing and sales alignment is key for direct growth
Consultancy, IT service providers, Technical services – to name a few – are currently subject to a shift from personal ‘black book’ network sales to centrally organized digital and automated marketing & sales. In combination with an ever more complex buyer dynamics within prospects’ organizations.
Learning from those that lead the way, this peer-2-peer benchmark gives senior marketing & sales leaders an insider view into how peers are approaching – the trends, difficulties, opportunities, and choices surrounding – the transformation to data driven digital marketing.
Benefits of participating
Unique insights
Gain access to a personalized benchmark report, carefully curated to compare your organization with your peers.
A customized report
Ongoing learnings
Stay ahead with direct access to the latest research findings.
Important themes
Connected phases coordinated by marketing and sales
Gathering market- and customer data
Marketing- and sales technologies and channel mix
Connected marketing and sales processes
About Revynu
We empower personalized data-driven dialogue for every prospect and customer interaction by providing ongoing insights through our B2B engagement platform. With this data, our customers have better informed conversations that are truly valuable to their prospects.